These are the tools that keep my business (and my sanity) running.

Little disclaimer: a few of these are affiliate links, which means if you click and buy, I make a tiny commission (like… coffee money). Doesn’t cost you a cent more. And I only recommend the stuff I actually use and swear by — no random junk.

Marketing Software

Kajabi – My All-in-One Business Hub

Kajabi is where I run my entire business from one place (no duct-taping a million tools together). If you’ve ever wanted to keep things simple and streamlined, this is it.

Here’s what I use it for:

  • Hosting my online courses + memberships

  • All email marketing (growing my list, sending newsletters, automated sequences)

  • Sales & landing pages (yep, checkouts too)

  • Automated sales funnels (set it up once, let it run)

  • Live webinars + events

  • Hosting my own affiliate program

  • Scheduling calls (clients can book straight into my calendar)

One login, one dashboard, and everything you need to grow an online business that runs on autopilot. 🙌

👉 Try Kajabi free for 30 days

Deadline Funnel – My Secret Weapon for Urgency

You know how you tell yourself, “I’ll sign up later”… and then later never comes? That’s your audience too. Deadline Funnel fixes that.

Here’s what I use it for:

  • Evergreen countdown timers (so each person gets their own unique deadline)

  • Special offers + promos that actually expire (no fake urgency)

  • Email + page timers that sync perfectly, so your offers look legit

  • Automated sales boosts — because deadlines make people act

Bottom line? Deadline Funnel adds urgency without you constantly shouting “last chance” from the rooftops. It’s set-and-forget tech that makes your funnels convert like crazy.

👉 Check out Deadline Funnel here

 

Asana – My Get-Stuff-Done Sidekick

If my brain tried to hold all the things I juggle in business, it would explode. Enter Asana. It’s how I keep everything organised and moving — without drowning in sticky notes or random Google Docs.

Here’s what I use it for:

  • Big-picture planning (launch timelines, project roadmaps)

  • Daily task lists (what actually needs doing today)

  • Team collaboration (so everyone knows who’s doing what + when)

  • Content calendars (mapping out blogs, emails, social posts)

  • Client projects (tracking progress without endless back-and-forth emails)

It keeps me sane, keeps my team on track, and makes crossing things off feel so satisfying.

👉 Try Asana free here

Canva – My Design BFF

I am not a graphic designer… but with Canva, no one would ever know. It’s the tool that lets me (and my team) whip up everything from Instagram graphics to sales page mockups without touching Photoshop.

Here’s what I use it for:

  • Social media graphics (Reels covers, carousels, stories)

  • Workbooks, PDFs + guides for my programs

  • Sales page + ad graphics that actually look professional

  • Brand templates (so everything I post looks cohesive)

  • Quick mockups + presentations

It’s drag-and-drop, foolproof, and honestly? A lifesaver for making your brand look polished without paying a designer every five minutes.

👉 Start creating with Canva here